Cushman & Wakefield has appointed Sona Aggarwal as the managing director and head of retail sales and strategy for the Asia Pacific region, a newly created role based in Singapore. The announcement was made on June 10, 2025, signaling a strategic move by the firm to bolster its presence and capabilities in the fast-evolving retail landscape of the region. This role reflects Cushman & Wakefield’s commitment to enhancing its retail strategy, addressing the unique challenges and opportunities present in the Asia Pacific market.
Aggarwal comes to this position with an impressive background, bringing over 25 years of experience in global brand management and retail operations. Her extensive career has included the successful opening and operation of more than 200 stores across the Asia Pacific, a testament to her deep understanding of the retail sector.
Having collaborated with iconic global retail brands, Aggarwal possesses a wealth of knowledge that will enrich the retail platform at Cushman & Wakefield. Her client-side perspective is expected to provide valuable insights, enabling the company to tailor its services more effectively to meet the evolving needs of clients in the retail space.
Anshul Jain, CEO for India, Southeast Asia, and APAC tenant representation, expressed confidence in Aggarwal’s ability to drive growth opportunities within the retail sector. He emphasized that her extensive experience and insights would be critical in deepening client relationships and expanding the company’s footprint in the retail market.
Jain highlighted the strategic importance of Aggarwal’s role, particularly in a region that is experiencing rapid changes in consumer behavior and retail dynamics. With her expertise, Cushman & Wakefield aims to position itself as a leader in retail strategy within the Asia Pacific region.
In her new role, Aggarwal will be responsible for shaping and implementing retail strategies that align with the company’s broader goals. This will involve not only enhancing existing client relationships but also identifying new growth areas within the retail sector.
As the retail landscape becomes increasingly competitive, her leadership will be pivotal in guiding the company’s approach to various challenges, including shifts in consumer preferences, technological advancements, and the impact of global economic trends on retail operations.
The appointment of Sona Aggarwal marks a significant step for Cushman & Wakefield as it seeks to enhance its retail offerings in the Asia Pacific. With her proven track record and a strategic focus on client needs, she is well-positioned to lead the company in this newly created role.
The retail sector in Asia Pacific is poised for transformation, and with Aggarwal at the helm, Cushman & Wakefield is set to navigate this evolving landscape successfully. Her leadership is anticipated to not only strengthen the company’s existing operations but also open new avenues for growth and innovation in the retail space.
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